Brand Expanders

Brand expanders are a type of ad that fits into regular ad space, but has a rollover action to expand into a larger ad. They are set up for the 3 main sizes – 300x600, 300x250 and 728x90. This allows the user to get more information without clicking on anything and leaving the current page they are viewing. Half of the ad is devoted to our advertiser, and the other half leads the user to a page on everydayhealth.com consisting of relevant content with the ad below. This may be a featured article, slideshow, gallery, quiz or other related piece of material on our site.

Vitafusion – Desktop

This brand expander features a customized scrolling feature within the ad. Vitafusion wished to feature multiple products in one ad, so I created a scrolling section within my design to accommodate for each product to be seen with a brief product description. You will see both collapsed and expanded versions for the 300x600 ad size.

Vitafusion – Mobile

On mobile, the smaller screens don't allow for the expansion of the ads. In this case, I design an ad in the 300x250 size which is normal mobile ad size. The ad is designed the same way as the desktop just simplified. The user can simply tap either section to move forward with viewing.